Digital Marketing Manager

Company:  Liberty.
Location: London
Closing Date: 12/07/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
We are looking for a strategic, highly results-driven and analytically savvy Digital Marketing Manager to join our dynamic team. Reporting to the Head of Digital Marketing & CRM, this role is instrumental in optimising the performance of Liberty's multi-million pound budget across all digital channels. If you have a passion for digital marketing, strong leadership capabilities, and a proven track record of success in the luxury retail sector, come and join our exciting journey.

ResponsibilitiesAs the Digital Marketing Manager, you will spearhead the digital marketing team, with a dedicated focus on developing customer-centric strategies, driving the achievement of commercial targets for Liberty by optimising spend across all digital performance channels in the UK and internationally. Leading, developing, and empowering a high-performing team across Paid Search, Paid Social, Affiliates, Display, and SEO. Managing the selection, relationship, and performance of all partner agencies. Developing and executing comprehensive cross-channel strategies to enhance customer acquisition and retention. Forecasting channel budgets and closely monitoring performance against target KPIs. Delivering insightful analysis to measure performance against targets and recommending strategic optimisations. Cultivating a test-and-learn culture, ensuring continuous optimisation of digital strategies. Effectively communicating strategies and performance insights to the senior leadership team. Collaborating with stakeholders across Liberty, especially in Digital trade, brand, and product teams. Championing idea generation within the team, researching and proposing additional digital marketing opportunities to elevate brand awareness, acquisition, and customer retention. Bridging the digital activity with in-store customer journeys.

COMPETENCIES: Confident communicating strategy, data and insight to senior stakeholders Possessing a strong analytical mindset with the ability to monitor and interpret results effectively. Demonstrating experience in designing channel strategies that deliver incremental profit. Results-oriented, with the ability to prioritise and execute tasks efficiently.

QualificationsProven experience in leading and developing teams and getting optimal performance from agencies. A track record of successfully leading the performance and optimisation of large budgets across all channels. Proficient working knowledge of marketing technology and analytical tools. Genuine passion for Retail, ideally coupled with experience in the luxury sector. Preferred experience in international market growth.
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