Senior Analyst - Marketing Mix Modelling

Company:  DATAHEAD
Location: London
Closing Date: 14/07/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
Job DescriptionSenior AnalystLondon Hybrid£42,000 plus bonus, private health and perksDATAHEAD has proudly partnered with this global tech firm, actively supporting the recruitment of a Senior Analyst with a strong background in Marketing Mix Modelling!?? Who are they?The Analytics & Insight team at this global Silicon Valley tech firm is dedicated to fueling every media planning decision with the best data and insights available. Their data-driven approach to media strategy, planning, and activation emphasizes accountability and innovation.?? Their Data Science & Modelling team specializes in marketing analytics and is committed to building connections along clients' business journeys. They analyze just under a billion £ of communications spent each year, making them the leading experts in their field.?? Overview of the roleThey are seeking a Senior Analyst to support the Director in the technical aspects of analytics projects. You'll be responsible for data processing and partially lead client modelling, analysis, and reporting.?? 3 best things about the job:Work at the cutting edge of advanced analytics in the media industry.Be part of a close-knit, supportive team that helps you grow.Constantly learn and be challenged in a dynamic environment.?? Measures of success:• 3 months: Fully immersed in the team's analytics approaches and worked on your first client project.• 6 months: Completed your first client project end-to-end with support from junior team members.• 12 months: Worked across multiple client projects and took on increasing ownership of project elements.?? Responsibilities:• Support the Director in technical aspects of projects.• Handle data processing and begin leading client analysis and reporting.• Present confidently to clients, demonstrating an understanding of their business and concerns.• Integrate analytics across the entire client team in the agency.• Coach and develop junior team members to maximize their potential.?? What you will need:• Experience in Marketing Mix Modelling• Analytical mindset and problem-solving skills• Strong mathematical acumen• Excellent written communication and presentation skills• Ability to prioritize tasks• Familiarity with marketing analytics tools and techniques• Advanced Excel, PowerPoint, and Eviews (or other modelling software) skills• Knowledge of programming languages (e.g., R, Python) is a plusPlease apply!
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