Senior Marketing Manager - Global B2B Events

Company:  Marketing Talent | Marketing Recruitment Experts
Location: London
Closing Date: 11/07/2024
Hours: Full Time
Type: Permanent
Job Requirements / Description
Events Marketing Manager – International B2B Events / ConferencesThis role is hybrid, with c2 days per week in the Central London office (or more if you prefer)NB - you must have 3+ years of B2B Events Marketing experience to be considered for this roleThis is an exciting opportunity to join a market leader in B2B publishing and conferences as a Senior Events Marketing Manager. The successful candidate will be responsible for developing and implementing successful marketing campaigns for a high-value global portfolio of international Conferences & Events, within the Global Financial sector.There will also be opportunities to travel to these events in the US, Middle East, Europe and Asia (c3 times per year on average).Requirements:Ideally 3+ years of B2B Events marketing experience, preferably within financial or professional (or any other B2B) services industriesDemonstrates effective collaboration with other brands/teams and embraces new ideas, systems, projects or processesConfident decision maker, with the ability to assess opportunities and risks and flag these to your line managerTrack record of successfully designing and delivering multi-channel marketing campaignsExperience using some of Marketo, Salesforce, Sprinkler, LinkedIn, Twitter, CMS systems, Canva, basic Photoshop, HTML creationWorking knowledge of Excel and Google AnalyticsExperience in the commercialization of events including launch eventsAbility to work closely with sales and align marketing strategy to commercial objectivesThorough knowledge of customer analytics and ability to convert data into meaningful insightExperience managing and developing high-performing marketing plans/projects. With complete post event/project reporting.Willingness to develop knowledge both within the marketing discipline and the industries we serveExperience in digital marketing techniques and channelsEstablish a data-driven approach to strategic and tactical decision makingA proven record of testing, measuring and evaluating marketing channels to optimise spend and demonstrate ROIStrong communication skills with the ability to articulate performance metrics, challenges and opportunities to the event project teamReporting to the Head of Marketing your responsibilities will be to:Implement and project-manage high calibre, coordinated marketing campaigns for multiple conferences - including both free delegate and paying delegate campaignsUtilise digital and non-digital channels including but not limited to email, social media, telesales projects, search and SEO and content marketing, working with digital marketing specialistsConsider new ways that we can improve and innovate with every event marketing campaign, collaborating and initiating projects with the marketing teamDevise, implement and manage strategies to increase conversion of prospects and return of attendeesWork closely with other internal teams such as operations and production where relevant to coordinate event marketing deliverablesWork with and coordinate deals or contras with external suppliers, media partners and PR agenciesBuild and manage databases, ensuring to keep data up to date, targeted and relevant for every event campaign. This will involve regular use of the CRM system and excelUse intuitive lead-generation techniques for data capture of new prospectsManage and control the marketing budget for each campaignProduce a post conference campaign analysis for each event using relevant analytics tools to track performanceBalance multiple priorities, updating stakeholders on progress and expected deliveryWork with the Head of Marketing to develop the social media strategy and use of systems such as Sprinklr across the brands, acting as a social media champion.This role would suit someone looking to gain valuable experience within a leading multi-national brand, with excellent opportunities for progressing your career.Whilst we endeavour to respond to all applicants within 14 days, due to volumes received this isn’t always possible. If you’re not contacted within 14 days, you may assume your application on this occasion has not been successful. Please keep an eye on our website www.marketing-talent.co.uk for future positions that may be of interest.Key words: marketing, events, permanent, events marketing, conferences, marketing executive, publishing, exhibitions, campaign, channel, media, analytics, strategy, email, social media, digital, online, brochures, print, London, UK.
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